In today's fast moving society a new generation of buyers is increasingly turning to the internet as their primary method of research during their buying cycle. It’s a safe bet that if they can’t find you online then they’ll find your competitor for the best deals on today’s internet freeway search engines, CardZooey .com is a portal of information for business owners that will help drive traffic to your website, exhibit, or profile for information with the power of your business card's digital image. It is your way of presenting yourself each and everyday to thousands of viewers and it is our way to maximize your business image through e-mail campaigns, prizes, and saving coupons in addition to exhibits that attract attention for upcoming events. Advertising doesn’t have to be expensive, only effective, giving you desired results. CardZooey.com is the digital age for advertising, green and caring, and a supporter of local non-profit animal organizations in your community, giving you the recognition for being a part of our community. 

Facts:

1. Advertising establishes contact: Consumers prefer to learn more about products and services through advertising. Advertising is a preferred method for introducing people to products and services and in converting wants into needs. Advertising cultivates new prospects. Advertising builds awareness: Before exposure to advertising only one in five buyers was aware of a company and/or its products. Six out of ten suppliers claim that maintaining or increasing awareness is a marketing objective. Buyers are always more aware of the most aggressively marketed products. A significant number of sales are lost because the consumer simply did not have enough knowledge of the product. As awareness increases, buyers are more likely to consider purchasing that specific product.

2. Advertising builds preference: Consumers believe that buying a familiar brand usually guarantees approval (81%according to Simmons Research) while buying unfamiliar brands is risky (82% according to Simmons research). Brand preference is directly impacted by the advertising investment. Advertising is a proven means of raising a brands reputation and preference level.

3. Advertising educates and develops prospects. Consumers prefer to learn more about products through advertising. Advertising becomes the knowledgeable salesperson missing from many stores today. Advertising turns wants into needs. Advertising helps educate and helps differentiate benefits from features.

4. Advertising helps sell existing customers more products and services. One study found that nine out of ten buyers continue to look at the vendor’s ads after making the purchase. 88% of buyers cite top reasons for reading ads from vendors they have purchased from is to learn about new models and upgrades. Advertising reassures buyers that they have made a good decision. After purchase assessment is important to 43% of all buyers surveyed 92% of buyers continue to read ads for a product after a purchase is made increasing the odds that they will be happy with their purchase and buy from you again.

5. Advertising keeps you top of mind. For most product categories, fewer than 4% buy a particular general merchandise product in a given week. About half of this 4% buy an item within a week of deciding to make the purchase. The purchase is typically unplanned. Once the decision to buy is made, the consumer relies heavily on advertising to help them decide where to buy.

6. Advertising works! Millions of manufacturers, retailers, service businesses, and individuals advertise every day. Over and over again. Because it works.

 

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